(In)significant thoughts

Posted on Fri 07 September 2018 in blog • 1 min read

In the age of big data, everyone had heard sentences about something being statistically significant or insignificant. But significantly less people are able to explain what it truly means. Research shows that even people with formal statistical training misinterpret statistical significance. This post published at Emarsys Craftlab is my (in)significant attempt to clear things up.